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Dealer to dealer

Also called D2D, wholesale

Dealer to dealer describes trades between professional watch dealers, rather than sales to end buyers, often at wholesale prices and without a marketplace in between.

It's usually the fastest way to turn a watch into cash, with little or no platform fee, but the price is lower because the buying dealer needs room for their own margin.

Selling dealer to dealer makes sense for watches you want to move quickly or that don't suit your own buyers. Buying from other dealers can also be a reliable source of stock with known provenance.

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Pages on this site that use the term.

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