Certified pre-owned

Certified pre-owned, or CPO, describes a pre-owned watch that has been inspected, authenticated, and often serviced by a brand or dealer, and is sold with a warranty from that seller.

Brand-run CPO programmes and dealer-run ones differ a great deal in what they check and what they guarantee, so the label only means what the programme behind it promises.

If you use the term for your own stock, define exactly what your certification covers, such as authentication, a service, and your warranty terms, and stand behind it.