Authentication
Also called authenticate, authenticated
Authentication is the process of confirming that a watch is genuine and that its parts are correct for the reference, by examining the case, dial, movement, bracelet, and markings, and comparing them with verified examples.
Some marketplaces and specialist firms offer authentication services, and brands can confirm authenticity during servicing. For a dealer, the ability to authenticate, or to know when to get help, protects both your money and your reputation.
If you can't confirm a watch is genuine with confidence, get a qualified opinion before you pay for it, not after.
Related terms
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Where this comes up
Pages on this site that use the term.
- eBay's Authenticity Guarantee for watches: what sellers need to knowArticle
- Where watch dealers find watches to buyArticle
- Selling watches on eBay as a dealerArticle
- Surviving a marketplace account suspensionArticle
- Building a reputation as a new watch dealerArticle
- Buying watches at estate sales and pawn shopsArticle
Learn the trade, not just the word
Plain-English guides to buying, pricing and selling watches as a business. Free, and written to be used at the counter.