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Dial

Also called watch face

The dial is the face of the watch, carrying the hour markers, printing, and often the logo and other text, beneath the hands.

It's the part of a watch with the biggest influence on value, particularly for collectible pieces. Rare dial variants can be worth far more than standard ones, and a replaced or refinished dial usually costs value.

Inspect the dial under magnification for print quality, alignment, damage, and consistency with the rest of the watch.

Clear, well-lit photos of the dial at different angles are among the most important images in any listing, since buyers judge originality and condition from them first.

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