Redial

A redial is a watch dial that has been refinished or repainted after it left the factory, often to hide damage or ageing, and sometimes to imitate a rarer original version.

Originality drives value in many pre-owned and vintage watches, so a redial is usually worth noticeably less than the same watch with its original dial. Tell-tale signs include printing that looks too crisp, too thick, or slightly off in font and spacing, and finishes that don't match the watch's age.

If you suspect a redial, compare closely with verified original examples or have an expert look before you buy. When selling, disclose it plainly.

Pricing a watch you suspect is a redial

Price it as a redial unless you can show otherwise. Refinishing can't be undone, and the next buyer, or an auction house, will look as closely as you should. Paying an original-dial price for a dial you're unsure about is the expensive mistake.

When you sell one, say so in the listing and on the invoice. A redial described honestly is a fair sale at a redial price; one described as original is a return, and possibly a dispute. The guide to inspecting a watch at a viewing covers what to look at under a loupe.