Margin
Also called profit margin
Margin is profit expressed as a share of the sale price: how much of what the buyer paid you kept after every cost.
It's one of two common ways to express a profit target, the other being markup. The same percentage means different money in each, so a dealer should always be clear which one they're using.
Set margin targets on the profit after every cost, not on the gap between buy and sale price, which leaves out fees, prep, and the cost of holding the watch.
Related terms
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Where this comes up
Pages on this site that use the term.
- Watch dealing in the UK: licensing, money laundering rules, and VATCompliance guide
- How to choose a target margin as a watch dealerArticle
- How to price a consignment payoutArticle
- Buying watches that sell quicklyArticle
- How much should a watch dealer pay for a watch?Article
- How to price a watch you're sellingArticle
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