Max buy
Also called max buy price, maximum buy price
Max buy is the most a dealer should pay for a watch and still reach their target profit, worked out backwards from the expected sale price after every selling and ownership cost.
It's the ceiling you set before negotiating. Paying above it isn't always wrong, but it means accepting a smaller profit than you planned, and that's a decision to make deliberately rather than in the moment.
The max buy calculator on this site works the number out from your sale estimate, fees, costs, and target.
Related terms
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Where this comes up
Pages on this site that use the term.
- How to negotiate a watch purchase as a dealerArticle
- The break-even price on a watch dealArticle
- Box and papers: how they change what a dealer should payArticle
- How to choose a target margin as a watch dealerArticle
- Is it worth servicing a watch before you sell it?Article
- Buying watches at auction as a dealerArticle
Learn the trade, not just the word
Plain-English guides to buying, pricing and selling watches as a business. Free, and written to be used at the counter.